Reviewing the 2007 Creative Excellence Awards winners was an interesting exercise, not unlike looking at the ERE REA winners. At the conclusion of this program, I get to make my personal awards for the best of the best. This award is the MBA (Modified Bettinger Awards) Best Corporate Careers Website. Had I been able to make it to New Orleans on 23 April, this would have been my presenter's speech:
Full disclosure - I was one of the many judges for the 2007 CEA program. I did not judge the Online Media "E2-Corporate Employment Web Site" category.
"In the Creative Excellence Awards (CEA) program, four web sites have been recognized as finalists for MBA Best Corporate Careers Web Site. Each of the sites is good, but only one site can be the best. And the best of this year's entries is:
FedEx!"
Here's my ranking (the link goes to my site review):
1st: FedEx, Agency: Bernard Hodes Group (CEA rank 1st)
2nd: CSC Consulting, Agency: Computer Sciences Corporation (CEA rank HM)
3rd: Verizon Business, Agency: NAS Recruitment Communications (CEA rank 3rd)
4th: Intrawest, Agency: Bayard Advertising (CEA rank #2)
The tiny, fixed-size window killed Intrawest's score. Verizon got nailed for the cheesy stock photos. The Hodes IQ engine really helped FedEx. None of the CEA participants used Taleo.
Go take a look at these sites for yourself. Then let me know your thoughts.