This week, the ever-interesting
Guy Kawasaki and his buddy Danny Kay take apart a job posting on
New York City CraigsList for
Sr. Web Designer/ Graphic Artist Position. The posting is typical - full of requirements, empty of selling the opportunity. But regardless of what the hiring manager/HR Rep/Recruiter want, nobody qualifies for the job. This might be because they're asking for:
Proficiency with Photoshop, Illustrator, ImageReady, Dreamweaver, HTML, CSS, JavaScript, InDesign “and/or” QuarkExpress, and Flash.
Guy points out the problems with this requirement:
Only the kids of John Warnock who were suckled at the breast of Adobe could know all these applications.