Wednesday, March 5, 2008

Facebook vs. LinkedIn: Which is better for business?

Today's issue of ComputerWorld asks the question:
Which is better for business,
Facebook or LinkedIn.


ComputerWorld (CW) looked at six different areas, comparing both tools for business networking.
LinkedInFacebook
CW called it a tie, which IMHO shows their bias. Here's my analysis, which is at least as unbiased as theirs:
TopicCW TCB
1. Look for a job without your boss knowingTieLI
2. Find information about a job you're interviewing forLILI
3. Find a contract worker for a three-month Web projectFBTie
4. Solicit ideas and discussion from team membersFBFB
5. Get feedback on a nasty IT problem from peers outside your companyLILI
6. Keep track of former associatesTieLI

A few notes:
1. Find job - Facebook's lack of privacy and security are well known problems that CW didn't even address. Plus, Facebook ties your search to Jobster, which is a huge negative in my book.
2. Find information - Facebook only allows users to research certain areas, and is known for editing profiles to remove vital information like titles.
6. Track associates - ComputerWorld seems to assume that all of us are college kids. Okay - I'm over 40, and can only find a few of my friends and associates on Facebook. However, I can find plenty of my friend's children on Facebook!

I liked what Chad D. said in the comments:
As far as Facebook. It's a "social" network. Why do people continue to try and make it anything but what it is? Do I really want my brand and professional reputation within arms length of teenagers poking, biting and tagging? Stop trying to force a round peg into a square hole. Let Facebook be what it is... a virtual playground.